Privacy Policy
Last Updated: 2026
This Privacy Policy explains how LWBP ("we," "us," "our," or "Company") collects, uses, discloses, and safeguards information on lwbp.co.uk (the "Website"). Please read this Privacy Policy carefully. By accessing or using lwbp.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit forms on our Website, we may collect your name, email address, and other contact details.
- IP Address: We automatically log your Internet Protocol (IP) address and device information when you visit our Website.
- Cookies: We use cookies and similar tracking technologies to enhance your browsing experience (see Cookie Policy below).
- Usage Data: We collect information about your interactions with our Website, including pages visited, time spent, links clicked, and referral sources.
How We Use Information
We use the information collected for the following purposes:
- Analytics: To analyse Website traffic, user behaviour, and performance metrics using tools such as Google Analytics.
- Affiliate Tracking: To track affiliate commissions and referrals to partner casinos and betting sites.
- Site Improvement: To improve our Website's functionality, content, design, and user experience.
- Marketing Communications: To send newsletters and promotional content (only with your consent).
- Compliance: To comply with legal obligations and prevent fraud or misuse.
Cookie Policy
Types of Cookies We Use:
- Essential Cookies: Required for Website functionality and security.
- Analytics Cookies: Used to track user behaviour and Website performance.
- Affiliate/Tracking Cookies: Used to monitor referrals and affiliate commissions.
- Marketing Cookies: Used to deliver targeted advertising and personalised content.
Cookie Management: You can control cookie settings through your browser preferences. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may affect Website functionality. For more information, visit www.aboutcookies.org.
Third-Party Links
Our Website contains links to third-party websites, including casinos, betting sites, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging in gambling activities. Your use of third-party sites is at your own risk and subject to their terms and conditions.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the following rights regarding your personal data:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete data.
- Right to Erasure: You may request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: You may request limitation of how we use your data.
- Right to Data Portability: You may request your data in a structured, portable format.
- Right to Object: You may object to processing for marketing purposes or other legitimate interests.
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Generally:
- Personal information collected through forms is retained for up to 3 years unless longer retention is required by law.
- Analytics and usage data are typically retained for up to 26 months.
- Cookies are retained according to their individual expiration dates (typically between 1 month and 2 years).
When data is no longer needed, we delete or anonymise it securely.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data handling practices, please contact us:
Email: privacy@lwbp.co.uk
Website: lwbp.co.uk
Please allow up to 30 days for us to respond to your enquiry.
This Privacy Policy is effective as of 2026 and may be updated periodically. Any material changes will be posted on this page with an updated "Last Updated" date. Your continued use of the Website following such changes constitutes your acceptance of the updated Privacy Policy.